With 24.8 million people visiting Colorado Springs, CO, in 2023, there is no better time than the present to own a vacation rental. Once you own your vacation property, you need to make the most of it by creating a marketing strategy.
Transform your rental into an experience that visitors to Colorado Springs must book. Use these five vacation rental hosting tips to boost your bookings and ensure guests come back for more.
1. Personalize the Guest Experience
One of the most impactful guest experience tips is to turn your vacation rental into a destination. Your bookings will increase when you make your rental an experience your guests desire. You can do this by highlighting their lifestyle experience when booking your rental.
Include thoughtful welcome gifts that reflect the guest. Showcase local Colorado-theme items.
- Locally brewed beers for a friend group trip
- Locally made trail mix for a family
- Artisanal coffee and tea for a business trip guest
- Craft Colorado Chocolate for a romantic getaway
- Locally made beef jerky for the adventurer
2. Dynamic Pricing
Adjust your pricing to increase rental bookings. Increase your pricing during the busy summer season. Lower your pricing during the slow travel seasons. You can adjust your pricing for holidays and significant events that draw visitors to the area.
Dynamic pricing helps you make the most during the busy travel season. It also increases your bookings during the slow travel times.
3. Invest in Professional Photography
Hiring a professional photographer and videographer to create marketing materials will make your vacation property stand out. This is one of the most valuable rental management tips because it is simple and effective. People are visual creatures, and your pictures and videos help them imagine themselves enjoying a vacation in Colorado Springs.
Include pictures of unique amenities, breathtaking views, or popular nearby attractions. Create desire by helping potential guests experience what it's like to stay at your vacation rental.
4. Be Pet-Friendly
Colorado is known for being pet-friendly, so consider this when developing your hosting strategies. Allowing pets in your vacation rental will make it more appealing to visitors.
Ask guests to pay a pet deposit or fee to reduce risk. Make arrangements with your cleaning service to do a deeper cleaning after a pet has stayed in the rental. Include pet-friendly amenities that will help your furry guests feel more welcome.
5. Showcase Unique Experiences
One of the primary reasons people come to Colorado Springs is for the outdoor adventure experience. In your vacation rental marketing, showcase those experiences and highlight your property's proximity to these activities.
- Hiking trails
- Ski resorts
- Hot springs
Partner with local events to create event-based marketing promotions. Encourage guests to book by creating a themed experience around the event. Highlight how close your property is to the event's location.
Put These Vacation Rental Hosting Tips Into Action
Following these five vacation rental hosting tips can make your vacation rental stand out and attract more guests. Personalizing the guest experience, dynamic pricing, and showcasing local attractions will book your rental year-round.
The team at Colorado Casa PMI in Colorado Springs specializes in vacation rental management and can help you increase bookings. They use innovative technology and local market experience to handle guest bookings and communication.
Boost your bookings with expert vacation rental management from Colorado Casa PMI.
